We will explore how AI and Corporate Wellbeing can become strategic tools within companies. The adoption of Artificial Intelligence in the field of corporate welfare indeed opens up new perspectives for personalizing and optimizing the services offered to employees. Advanced algorithms can automate the management of benefits, allowances, and wellbeing programs, ensuring greater efficiency and inclusiveness. However, implementing AI solutions requires a careful balance between technological innovation and the protection of the privacy of workers and users in general, especially in light of the growing regulatory framework regarding personal data protection and the European Regulation on Artificial Intelligence. The challenge lies in combining the benefits of automation with the respect for fundamental rights even within the realm of corporate welfare.

Can a prompt be patented? There is a market for prompts and an emerging profession—prompt engineering—that is increasingly in demand, leading to the need to protect them, use them exclusively, or license them. In this speech, starting from concrete cases, we will delve into the aspects and unresolved challenges related to the intellectual property protection of prompts, seeking to answer important questions: What kind of protection is possible? What are the characteristics that make a prompt eligible for protection? Does protecting a prompt also protect the associated work created?

One of the favored areas for the use of artificial intelligence systems is the financial sector, particularly in the evaluation of creditworthiness, given the speed and precision these systems can offer in analysis. On the other hand, this use has several legal implications, including: 1) the use of personal data, including sensitive data, through automated decision-making processes governed by Article 22 of EU Regulation 2016/679 (“GDPR”); 2) compliance with the requirements set by Regulation (EU) 2024/1689 (“AI Act”), which categorizes credit scoring systems as “high-risk” systems that, in addition to the specific rules imposed on high-risk systems, must undergo a Fundamental Rights Impact Assessment. Both the GDPR and the AI Act reiterate the need to adhere to a general principle of transparency, including in terms of the traceability and explainability of the algorithm underlying the artificial intelligence system. Credit scoring systems have also recently attracted interest from the jurisprudence of the European Court of Justice, both with regard to the scope of application of Article 22 GDPR and, in particular, concerning the delicate balance between the right to transparency (understood as the right of data subjects/users to obtain meaningful information about the algorithm underlying the credit scoring system) and the protection of trade secrets related to the artificial intelligence system. This remains an open question, the complexity of which is expected to intensify in light of the increasing sophistication of artificial intelligence algorithms, making it ever more difficult to provide comprehensible explanations to users.

Dal 28 giugno, l’accessibilità online diventa obbligatoria per molte aziende secondo l’Accessibility Act. Questo speech illustra come rispettare la normativa sia non solo un adempimento legale, ma un’opportunità strategica. L’accessibilità può infatti migliorare SEO, CRO e inclusione, aprendo il mercato a più utenti e rafforzando la reputazione aziendale. Vediamo come fare dell’accessibilità un pilastro di innovazione e crescita sostenibile.

 L’Intelligenza Artificiale sta trasformando il mondo dell’influencer marketing, ridefinendo la creazione di contenuti, l’engagement e persino l’identità digitale. Ma quali sono le implicazioni legali ed etiche di questa rivoluzione? In questo intervento analizzeremo: • L’uso dell’AI nella produzione di contenuti e il confine tra autenticità e manipolazione. • Le normative vigenti e le responsabilità degli influencer nell’era dell’AI. • Deepfake, trasparenza e tutela dei consumatori: obblighi e best practice. • Il futuro della creator economy tra AI, regolamentazione e nuove opportunità. Uno speech pratico e ricco di casi concreti per influencer, brand e professionisti del settore che vogliono navigare con consapevolezza l’era dell’AI nel digital marketing.

Il laboratorio Dpia e Ai nasce da un'idea di Monica Gobbato in cui l' intervento verrà presentato in forma di laboratorio teatrale assicurando un’esperienza unica e coinvolgente ai partecipanti. Lo scopo dell'intervento è quello di illustrare le differenze teoriche e pratiche tra la Valutazione d’Impatto (DPIA) sui sistemi ad alto rischio che possono pregiudicare i diritti fondamentali dell'individuo, ai sensi dell’articolo 35 del GDPR e quella dell'art. 27 dell'AI ACT. Le due relatrici condurranno la DPIA in tempo reale, come se fosse una reale procedura (molto divertente) attorno ad un tavolo, mentre sullo sfondo scorreranno dei video che illustreranno l’evoluzione del processo.